Make a good use of Social Media
A lot has been said about Social Media, Web 2.0 and all the other keywords you can think of. A lot of people, as we said, are in there, participating. And a lot of people are talking about it. But still, there’s a lot more to say about it. There is a huge potential for us in the IT Industry (and not only) to strengthen our presence in the social media environment.
Why I need to care about that? Well, first of all because everyone is in there (remember that statement “Everyone is on Facebook”?). So it’s like being in the middle of a professional and personal gathering and hiding yourself. Or, it’s like being there, chit chatting and that’s it.
Is that a good use of your time? Are you getting the most out of that “social gathering” or are you just participating?
Participating is the first step to gain credibility. But it’s the first one. What drives you, your credibility and, in the end, your reputation, is your Content, the Content you provide.
Remember that Magazine Cover, 2007?
It’s all about People and, most of all, it’s all about the content your provide.
Sharing is something I learnt from the Microsoft MVPs: it’s the basics to become an MVP. Of course it’s not enough but it’s the Passion inside yourself that makes you share content because you want to, because you know you’ll get something back (feedback, comments, reputation, etc), because you know you’ll learn as long as you actively participate.
Now, imagine millions and millions of people talking, sharing, commenting, liking, tweeting, posting etcetera.
Are you following the right content in order to learn, to increase your knowledge? Are you tagging the content properly? Ask yourself these basic questions, check the tools you are using to “index” somehow this huge flow of information. This is the first step to make a good use of Social Media. But there’s more..
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