Get Engaged !
This morning (very early I’d say) I was listening to one of my favorite social media book which is “Unmarketing” by Scott Stratten.
Well, not exactly reading per se, I was listening to it while driving. I think the audible.com books is a great way to listen to your books while doing something else, thus optimizing your time.
There are a lot of concepts that I like most about the book but I don’t want to do a book review but instead I want to grab some of these concepts and put them into action.
If you read some social media books, you’ll realize many things discussed are very similar: there are definitions, strategies, tips, most of the things are similar. At least the deliverables are very similar.
In my case, I’m more interested in Personal Branding. I think it’s one of the most important activity you can do to increase your reputation, impact and influence across all the major social media. And be aware, your reputation will easily go from the online space to the offline. The point is: how do I use the social media tools to make this happen?
I already mentioned this in my previous post: it’s not about to be or not to be, it’s about the HOW.
Having said that one of the most important, the key, to start increasing your Brand Reputation is to “get engaged”.
Let me do a step back though.
You want to get engaged because? Because maybe you’re passionate about something. Or maybe you like help people learn what you know. Or maybe you want to learn from them and then re-define your actions, whether these are online of offline, based on what you learnt. But, in the end, it’s about getting engaged. It’s the first rule of being part of this “Social Media Revolution”, the same revolution that allowed us to move from the Web 1.0 to the Web 2.0.
So getting engaged is the first part. Then you need to define your HOW.
How do I want to do it? Do you I have a plan for that? Maybe not, not now, not at the beginning of your journey. I think, first of all, you need to understand YOU as a Brand. How do you position yourself as a Brand? How do others perceive you? What’s my reputation among my peers/followers/readers/friends/colleagues etc. ?
When you realize that, you start acting. One exercise I would suggest you would be to go back to your older tweets and blog posts and facebook posts and LinkedIn posts and see what you said. Remember: in the Social Media environment, YOU are the CONTENT You provide. So you realize is, say, 40% IT related stuff, 30% retweets, 20% Pictures (which pictures? What about them?) and 10% funny videos%.
When you do this exercise you might probably want to fine tuning the content you are providing in order to increase your Brand in the, say, IT Environment.
That is what I call “look-back”.
The second, and very important part of it (we already talked about it) is to start engaging with your audience.
Whether you are a sales accountant, a novelist, a professional snowboarder, a marketing manager, an event planner, you HAVE TO get engaged in order to build your Personal Brand.
In the following posts we will dig into it: let’s just call this a Level 100 starter kit
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