After the fact, after the event #IBVDay16, we had a lot of time to talk about it and also to talk about the strategy we where going to implement moving forward.
It’s a good exercise to do in teams: working together, brainstorming in my opinion is one of the most important things you have to do after you organize an event like that. And after you (me, in this case) have a clearer picture on were we are heading.
The great part of IBV is People. I found very energizing the fact that we always come up with great ideas to implement in our overall strategy. And it’s not that easy, considering all the differences people have in terms of background, education, past experiences, previous jobs, etc. Sometimes you need to come up with a single solution no matter what. Because the ideas are thousands but then someone has to take the risk to go for one instead of another. The mixture of cultures we have here definitely helps this a lot but, again, one person needs to lead, decide and take actions.
Even the smallest thing can be important. Content, for example. Content is big, huge, is THE topic that drives marketing and sales. But what kind of content? Which types? Considering that people have to do their jobs on top of this, this can become an issue, or at least can become complicated. Sometimes you feel like you are floating around this amount of content that you don’t know where to start. And sometimes Content drives even the business decisions and not viceversa which is kind of weird but often true.
If you consider the huge, monumental amount of content that is out there, you need to have a Vision. And thank goodness we have one 🙂
Me and my counterpart Michael, we work everyday on this Vision. We have a clear picture on where we are heading to. Sometimes we need to “defend” our ideas, and that is normal for a Company that switched gears in a very short time-frame. We do brainstorming every single day, sometimes just for half an hour, but we are able to talk about the same things using different paths or languages (and I’m not talking about English VS Italian VS Swiss German :)). This is very reassuring to me, having the chance to confront my ideas with a person that really understands me and with whom I share the same Vision.
But, what is this Vision then? Well, of course we got some “hints” from our boss Andi who is really a visionary. But we change things, we move items a bit, we modernize them and often times we need to bring this high-level Vision into something tangible, something concrete and something we, the Company, need to work on. And this is not always easy. But we also add our shared vision, based on the different things we learnt on our paths that led us here together.
If I think about the things we want to achieve here I’m really impressed. We set ourselves a very high standard and we want to make this happen. And this doesn’t want to be an “apologia” of our ideas but rather a way for me to explain what you can encounter when you “fight” for your beliefs.
Again, the Vision. During our event we talked about the future of computing. We have this concept now of More Personal Computing which, to me, sometimes sounds like a cool keyword to use. And maybe it’s true but there’s more to that. We talk about inking, voice commands, mixed reality. How will the future of personal computing be in like 3 to 5 years? We’re going so fast every technology we embrace it becomes obsolete in no time. So, definitely you need to stay on top of these things, making sure you learn, listen and understand the markets. But you need to do a step forward, a small step and try to make your own prediction and invest in it. It is a big risk, that’s for sure, but if you want to be ahead of your competition you need to do this kind of exercise. This is, to me, the key to success.
Sometimes ideas come when you never expect and this is the beauty of it. This is because you Believe in the Company you represent, you have Passion for it, and the combination of all these things trigger new ideas. And new ideas come to action only when you have the right people in place.
I’m grateful for the opportunity I have here and I want to continue to learn and growth in this never-boring, sometimes-challenging and always-exciting path I’m in !