Archive

Archive for the ‘Digital Marketing’ Category

Our first Surface Hub Event !

Yes, the title says it itself, although it’s gonna be more than that. But yes, we are gonna host the first IBV event related to the #SurfaceHub (and the #HoloLens) here in Zurich next week. You can’t imagine the excitement I can feel around me! And the excitement is pretty high on my side too as it’s the first IBV event that I co-organize somehow. I wish it could all be perfect but, although we know we can’t hit the top (the 100% perfection), me and my “counterpart” Michi are very confident it’s gonna be successful and we’re gonna get close to that number!

But let me do a step back on: Why we are doing this? Well, since I joined IBV one of the things we started to do was to embrace new technologies, technologies you can bet they’re going to represent the future for all of us. No matter what the size or the weight they have right now, in just a few years we will see them getting better and better (as it always happens with technology, or at least most of the times). This concept perfectly applies to #virtualreality or #augmentedreality or better #mixedreality devices. We don’t know what will come up in the near future, we just know that some technologies will be more successful than others. That’s a fact, or at least this is what we believe as part of our Vision. That is why we are concentrating our efforts on two of the most exciting hardware devices Microsoft has built over the course of the last few years: the Surface Hub and the HoloLens. These 2 devices have a complete different story and of course some of you may wonder why we put them together. Well, first of all because they somehow represent, together with other things we do here, our playground for now and the future of IBV, then because it’s really clear Microsoft is betting a lot on these devices and third, well the 3rd one is more like a surprise if you’re gonna attend our event 🙂

Me and Michael today are gonna do some preparation because, hey, I forgot to tell you something important. The event is called “Surface Hub meets the HoloLens” and I told this has a meaning and it’s not just a marketing keyword to attract more people (or is it? :))

area-map

The location is the Swisshotel in Zurich. It’s a location that is also very much used by large Corporations (including Microsoft Switzerland) to host their events as it’s close to the city center and the airport, very close to the train station, together with other amenities you can’t find in other places. I found in there well-prepared organizers and technicians so I think we’re safe on that side.

I’m also really excited as the “Crew” (this is how I like to call it) is formed by amazing and passionate people: Michael, Gian, Tamara, Livia, Marina, Nicole and Corrado and of course our CEO which I’ll try not to involve too much (you know, he’s the Big Boss, he might be busy :)). But I’m really confident, as I’ll be surrounded by these amazing people, that not only the event is gonna be successful but it will surely be repeated somewhere else in Europe soon.

I wish I could tell you more but the only thing you can do is to really immerse yourself in this journey together with us and to take a flight and be here on Wednesday, next week! Alternatively, you can still come back here or in our new website to get content and follow up of the event 🙂

Talk to you soon!

Advertisements

Evangelism Marketing: What is it?

Most of you heard the term “Evangelism” or “Evangelist”. Not in a “Biblical” sense, of course, although some people find it amusing to hear this term when we talk about Business. In this post, I would like to talk about about the Evangelism Marketing, something more and more Companies are doing. You can easily do a quick a search in the job posts to find many job roles that include this term. But, what is it?

Continue reading…